President to Eliminate Charitable Donation
Deduction, but $250,000 still Given to Charity
One of the big talking points this week in
national news was about Pres. Obama's idea
to eliminate, or greatly reduce, the charitable
donation deduction from income tax. If this
elimination does occur, then philanthropic
team building events will likely become more
and more popular for companies and organizations.
Well, we have good news! In early
2009, The Leader's Institute® topped the $250,000 mark in charitable donations over the last five years from team building
events like Build-A-Bike®, Rescue Bear®, Guys-N-Dolls®, and Hero QuestTM. Almost a decade ago, The Leader's Institute® invented the philanthropic team building
concept on a national level when we created
the first Build-A-Bike Team Building Event®. "We wanted to provide a fun, high
energy, event that combined both solid team
building activities and also give back to
the community," said Doug Staneart,
President of The Leader's Institute®. "The popularity of Build-A-Bike® was so dramatic, that in the past few years,
it has revolutionized the team building industry.
Now, if you're NOT giving back to the community,
you're on the outside looking in."
Doug Fox with the YMCA has partnered with
The Leader's Institute® on a number of programs. After a recent
event in Irving, Texas, he talked about how
important the donations are to the kids who
receive them. "A couple of the kids
who received bikes today are twins who just
celebrated a birthday last week. Their father
recently got laid off, and their mom is a
stay-at-home mom, so they didn't receive
any presents for their birthday. I guarantee,
those bikes mean the world to them." According to Staneart, "We would often
get requests to work with charities like
Make-A-Wish® and other organizations where a bicycle
donation just wouldn't be appropriate, so
in 2007, we created the Guys-N-Dolls program that donates four foot doll houses
to organizations like these. Then, before
the "surge" in Iraq, our instructors
wanted to show their support for the troops,
so we created the Hero Quest Team Building Event that donates care packages
to the USO for soldiers who are in the field.
Our most recent success is the Rescue Bear® program that donates Teddy Bears dressed
in firefighter outfits to local fire departments
to be given away to kids who have lost everything
in a fire or who have been involved in a
traumatic car accident."
In addition to the gift donations, a lot
of organizations who conduct one of these
team building programs actually donate cash
to the charities as well. "One of the
organizations that we are currently working
with to create a 1200 person Build-A-Bike® has decided to donate over $25,000 in cash
to the charity as well. They had a series
of "blue jean" days where employees
could wear jeans to work if they donated
money to charity, and they decided to donate
the money at the conclusion of the event.
Since 2005, over 2700 bicycles have been
donated to local charities and hundreds of
thousands of dollars in toys, gift bags,
and cash donations have been donated children's
charities, hospitals and fire departments,
and the USO.
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Fearless Presentations®
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Presentation Tips
Get Rid of Your Notes!
One of the first tips that we give to participants
who go through Fearless Presentations® or the Public Speaking Secrets® program is to Get Rid of Your Notes. Most people believe that having notes in
front of you will help you speak
more confidently
or help you remember all of the
fantastic
details that your audience really
wants to
hear. Both of these conclusions
are false.
In fact, making notes either
on paper or
in your PowerPoint slideshow
is one of the
fastest ways to make you more
nervous!
Here's what happens. When you
design a presentation
that has too much data, all of
those points
can get confusing and difficult
to deliver.
You are also likely to sound
boring and have
a difficult time connecting with
the audience.
When all of those things happen
at one time,
nervousness will shoot through
the roof.
So, what can you do about it?
First, change
the way that you design your
presentations.
Most people sit down with paper
or PowerPoint
and begin to catalogue everything
that they
know about the subject. Next,
we alter the
slides or notes by cutting out
all the stuff
that doesn't fit the particular
time frame.
The less time that we have to
speak, the
more that we cut. What happens
when we use
this technique is that we end
up with a Swiss
cheese presentation that is difficult
to
remember and more difficult to
deliver.
Instead, start with just a few key points
to cover and add stories, examples, analogies,
and other proof of your key points instead
of just adding more data.
Now when you speak, you only have to remember
a few key points. Everything else in your
presentation is just evidence of your previous
statements. If you forget a little of your
evidence, no big deal, because you will have
still been able to prove the point. Also,
no one really knew exactly what you were
going to say anyway. However, if you are
delivering a long list of data points and
you forget something, everyone will know.
Design your presentations a little differently,
and you'll be able to reduce your nervousness
and not have to refer to notes!
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Increase Sales and Get Customers to Call
You in a Down Economy
Even in a good economy, cold calling is not
much fun and is rarely effective at generating
additional income. In a down economy it's
pretty much impossible to call someone and
get the person to buy from you.
In today's world, people look
to the internet
for solutions to their problems.
So people,
sales people, who set themselves
up as experts
on the internet and who can solve
problems
for potential customers will
have people
calling or emailing these "experts"
when they need their services.
Here are some
simple things that you can do
to get people
to call you.
- Write about Your Industry: You don't have to be a super star writer
to catalogue a few tips that can help people
who have a problem that you can solve. All
you really have to do is think about some
of the challenges that people who hire you
or buy from you have and write a quick 400
to 600 word article helping people solve
that problem.
- Post Your Article in Places that Your Customers
will Read It: Post the article on your website. Post
it in trade journals. Post it in Newsletters
and eZines on the web. Do a Google search
for a keyword related to your industry and
add the word "newsletter" or "ezine"
(instead of a magazine, it's electronic, so it's called an "EEE-Zeeen".
You'll get a list of newsletters
related
to your industry. Most are
starving for content
every week or day, so they
will publish just
about anything. If you provide
them with
good content, they will love
you.
- Pay Per Click in a Smart Way: Buy Google Adwords or Business.com pay
per click ads that are very
specific to what
you sell. The more specific
that you make
the ads, the cheaper that they
become and
the better the leads are that
are generated
from the ads. For instance,
"public
speaking" will generate
a lot of expensive
clicks, but probably won't
generate a lot
of income. However, if I write
an article
about how to deliver better
C-Level boardroom
presentations, I can buy the
term "better
c-level boardroom presentations"
pretty
inexpensively. I won't get
a lot of clicks
(which saves advertising fees),
but the few
that I do get will likely buy
from me if
the click takes them to the
article that
I wrote that is published on
my website.
- Keep Writing and Posting: You might not see a lot of activity at
first, but if you just write one article
per week and post that article to just a
few other websites, within eight weeks, you'll
have a total of 25 new FREE billboards out
on the web. All of these billboard articles
will have your contact information and a
link back to your website. This boosts your
rankings in search engines and also begins
to promote you as the expert in your industry
who can help people solve problems. Post
your article to more websites each week and
see your results grow exponentially.
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