Small Business Lead Generation. Spam & Cold Calling Don’t Work. This Does
by Doug Staneart | Leadership Tips |
Every small business is the proverbial Needle in the Haystack, so small business lead generation is critical to an entrepreneur’s survival and the growth of his/her small business. The thing that most entrepreneurs forget, though, is that it is a lot easier to turn a prospect or lead into a customer if the lead calls you versus when you call them. It cracks me up when I hear titles of articles, seminars, or books about how to “Make Effective Cold Calls” or how to “Warm Up Cold Calls”.