Posts Tagged ‘gain cooperation’

Gain Cooperation: Encourage and Facilitate Two-Way Conversation

Education is a kind of continuing dialogue, and a dialogue assumes, in the nature of the case, different points of view. -Robert Hutchins


Two Way CommunicationOprah Winfrey was the most successful daytime TV star of all time and is still one of the most influential people in America.  When she promoted a book on her television show, it would typically be on the bestseller list within a week.  However, I’d wager that Ms. Winfrey’s success would have been far less dramatic if she had spent all those years lecturing her audience for an hour a day.   One of the characteristics of her show that has made her so influential is the fact that she created a one-on-one dialogue with her guests as well as with her audience.  Her audience, and her influence, grew year after year.

We can learn from her success.  We too can have more influence over others if we create two-way communication.  One of the most common complaints I hear from front-line employees is that top management does not take their ideas seriously and does not address their concerns.  Many companies today have a top-down communication in place that can stifle creativity and build resentment in front-line employees.

Many of these employees have ideas that could revolutionize the company, but far too often, the ideas are overlooked because the people at the top are too focused on the status quo.

Herb Peterson was a McDonald’s franchise holder in 1972 when he had an idea to add breakfast to the menu.  At that time, McDonald’s was just a hamburger place without a lot of additional items, and no one would want to go to a hamburger place for breakfast.  Herb went ahead and crafted a Teflon circle in his garage in order to be able to easily cook eggs Benedict on a hamburger grill, and he took the idea to the McDonald’s headquarters in Chicago.  Today, it’s estimated that McDonald’s sells about $4 billion worth of breakfast per year.

Those dialogues that we create with the people who work for us can provide us with valuable information – both good and bad.  This information is critical in helping us make solid decisions in the marketplace.

If you want to influence others in a positive way, take a lesson from Oprah and McDonald’s and create dialogues rather than monologues. Practice good listening skills and communication skills, and create two-way communication to build a good team.



Gain Enthusiastic Cooperation:  Encourage and Facilitate Two-Way Communication


To Gain Cooperation from Others, Show Enthusiasm and Energy

Enthusiasm is by far the highest paid quality on earth,
probably because it is one of the rarest; yet it is one of
the most contagious.
Frank Bettger


Have you ever noticed that the most successful people in just about any industry are the early risers?  Ben Franklin called this group of people the “Six O’clock Club.”  Franklin spent the first hour of his day planning the events of his day (to do this he invented the Franklin Planner) and reading.  He often claimed that the first hour of his day was the most important.  How does this relate to raising your own energy level?  We have a choice every morning when we wake up.  Do I want to hit the snooze bar a few times, or do I want to put some energy and enthusiasm into my day?

Frank Bettger, in his book How I Raised Myself from Failure to Success in Selling, said that if he had to narrow down to one thing why he has been so successful, it would be enthusiasm.  His enthusiasm was what moved him from a “second rate bush league making $25 a week” to the starting shortstop for the St. Louis Cardinals.  His enthusiasm was also what transformed him from a washout in sales to the most successful insurance agent of his time.  Where did his enthusiasm come from?  He says that he didn’t have any enthusiasm in the beginning, but he faked it.  He acted like he was enthusiastic, and behold he was.  After a few successes, the enthusiasm came easy.

You have the same choice in your own life.  When a dirty job has to be done, jump in with lots of enthusiasm and gusto.  When you have a challenging project that no one else wants to do, you can use that project as an opportunity to get yourself noticed.

Everyone wants to be around people who are going somewhere.  The person who sets out to enthusiastically get to the next level will attract tons of followers.  Enthusiasm is contagious.

Take the advice of Franklin and Bettger and raise your energy level and the people around you will stop and take notice.


Week #3: Gain Enthusiastic Cooperation; Show Enthusiasm and Energy


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