Set A Team Goal: The strongest friendships are always developed under a shared stress, and the more positive the stress, the more positive the relationship. For instance, soldiers often come back from war with a tremendous trust and respect for the platoon who fought with each of them in battle. However, that relationship, although very strong, will likely be replaced by more positive relationships over time. Although soldiers will often have reunions, they very rarely go into business with one another after coming back from war. They often see these relationships as a reminder of difficult times, so these relationships get replaced by more positive relationships over time. On the other hand, when sports teams win titles, the members often develop long term relationship that sometimes last a lifetime.
The big question is… Are the members of your group in the middle of a war, or are they winning titles?
If it is the former, there is a simple fix. Give the group a goal to accomplish together, and reward them for reaching the goal. The goal could be a customer service index, a revenue goal, a cost savings benchmark, or something as simple as trying to get a certain number of customers to smile in a day. Whatever the goal, track the results and make a big production of the results. When team members are working together toward a common goal, the relationships among them will grow.