Daily Leadership Tip #15: Acknowledge the Importance of Other People

Doug Staneart  |  June 5, 2022
last updated

Week #3: Gain Enthusiastic Cooperation from Others.

Week #3 Gain Enthusiastic Cooperation from OthersMany of this week’s principles will help you gain cooperation from others. The only way to get people to do things for you is to get them to WANT to do things for you.

Most people have an eager want to be accepted by others or want to be esteemed by their peers. So, if we can show people how what we want them to do will help them become more of a part of the team, then they will usually enthusiastically do what we ask.

These are the 7 things that you can do to gain cooperation from others.

  1. Acknowledge the importance of other people.
  2. Show enthusiasm and energy.
  3. Encourage and facilitate two-way conversations.
  4. Ask other people’s opinions.
  5. Ask questions instead of giving orders.
  6. Show sincere gratitude.
  7. Give strength-centered compliments.

Leadership Principle #15: Acknowledge the Importance of Other People.

The deepest principle in human nature is the craving to be appreciated.” – William James

Leadership Tip 15 Acknowledge the Importance of Other PeopleMost people have one defining need that very rarely gets satisfied. Many of us will move Heaven and Earth to satisfy this need. This one attribute is the single most motivating factor that leads to success. It is the need – the want – to feel important.

The person who can satisfy this need in others, the person who can sincerely make other people feel important, can be very influential and is typically regarded by others as a good leader.


In fact, you can tell a lot about an individual by what makes him feel important. My dad builds houses, and one of the most satisfying things to him is to complete a building and have others admire his work.

Al Capone got his feeling of being important from power and control.

Mother Teresa got her feeling of importance by helping the helpless.

There are usually two reasons why people do things. The reason we tell others… and the real reason.

When we give money to charity, do we really do it to help others or do we do it because of the satisfaction we get from helping others?

We feel important because we feel like we made a difference in someone else’s life.

When you look around your office, you will see people from all walks of life who crave this feeling of importance. If any one of those people, all of the sudden, stopped doing their job, it would cause a lot of challenges for your company. Every single job that they do is important to the success of the company – to your success. Without them, you couldn’t do your job effectively.

When was the last time that you told them how important they were to you?


One of my class members about ten years ago decided to use this principle with his sales assistant.

Actually, she was the assistant for five different salespeople – he was just one of the five. Her job was to put together marketing materials and, ultimately, their contracts when they sold a big deal.

During my class, this salesman realized that the work that this woman did for him was critical to him closing deals. (She was important to his success.) So, on his way into the office, he bought her a big container of popcorn and just put a sticky note on top of the can saying how much he appreciated her work.

When he gave it to her, she was shocked and surprised. However, she was also awfully grateful since he was the first person in years to treat her like an equal in the office.

When he came back to class the next week, he told us that she had taken the sticky note off the can and stuck it under the plastic protector that covered her desk so that she could see it every day.

I saw this man a couple of years later and asked him about the sales assistant. He told me that she is still there and still doing a fabulous job. He said, though, that she now has over a dozen of the sticky notes on her desk. She keeps each one.

Great leaders use this aspect of human nature to make people feel important. One way to be a great leader is to find some way every day to make the people around you feel important.

Week #3: Gain Enthusiastic Cooperation.

Principle #15: Acknowledge the Importance of Other People.

← Previous Principle Next Principle →
author Doug Staneart
posted on
last updated
Doug Staneart is president of The Leader's Institute ®. He is based in the Dallas, Texas Region. He is a specialist in corporate team building activities and custom presentation skills seminars.