Brother International Corporation’s Build-A-Bike® Event in Atlantic City, New Jersey

Chad Davis  |  May 28, 2024
Brother International Corporation's Build-A-Bike® Event in Atlantic City, New Jersey

Brother International Corporation hosted a Build-A-Bike® charity team building event at Harrah’s Resort in Atlantic City, New Jersey. With forty-five participants, the event aimed to foster team cohesion and strengthen bonds within the newly restructured leadership team.

Brother International Corporation is a leading provider of home office and business products, home appliances for sewing and crafting enthusiasts, and innovative industrial solutions. Overall, the company boasts worldwide sales exceeding $6 billion and over a century of history. The corporate headquarters for Brother in the Americas is located in Bridgewater, New Jersey. There are additional facilities in California, Illinois, Tennessee, and subsidiaries throughout the Americas.

Brother International Corporation unites for Build-A-Bike® event in Atlantic City, New Jersey

The Build-A-Bike® event at Harrah’s Resort provided an excellent opportunity for Brother International Corporation’s team to enhance their communication skills and build stronger connections. With recent changes in leadership, the company aimed to create a more cohesive and unified team environment. The event’s dynamic setting at Harrah’s Resort added to the excitement and energy of the day. All in all, it went a long way in encouraging participants to engage fully in the activities.

During the event, teams competed to assemble bicycles, each vying to be the first to complete the task. The friendly competition brought out the best in each participant, showcasing their teamwork, problem-solving abilities, and collaborative spirit. The winning teams were awarded Amazon gift cards as a token of appreciation for their efforts. The event was a testament to Brother International Corporation’s commitment to fostering teamwork and unity among its employees.

The bicycles built during the event were donated to the Atlantic Rescue Mission. This organization is dedicated to supporting those in need within the local community. The mission’s representatives were present at the event, sharing their gratitude and explaining how the bikes would benefit children and families they serve. This charitable aspect of the event added a layer of meaning and purpose, leaving a lasting impact on all participants.

We extend our heartfelt thanks to Brother International Corporation for their generous donation and for choosing to participate in our Build-A-Bike® event. Additionally, we also express our gratitude to the Atlantic Rescue Mission for their continued support and dedication to the community.

Looking to strengthen your team’s cohesion? Contact us for more info on our charity team building activities in Atlantic City, NJ!

Chad Davis
author Chad Davis
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Chad Davis is an Author for The Leaders Institute ® in Dallas, TX. He specializes in writing and internet marketing. Chad started his career in retail management. However, his leadership skills and attention to detail allowed him to move into quality control for a couple of big healthcare companies. After excelling in each of these careers, he decided to go back to the career that he really loves — writing.
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