1-800-872-7830

Rocket Fuel blasts off with Build-A-Bike Team Event in Las Vegas, Nevada

Rocket Fuel held their annual sales meeting for over 70 of their employees in Las Vegas, Nevada recently and included a Build-A-Bike® charity team building that resulted in 14 children receiving bikes. Rocket Fuel is a digital media company driving campaign results from awareness to sales.

Like their name suggests, they seemed to be powered by rocket fuel and the sheer power to win! Competition is a normal part of a business culture as departments set goals for their teams to increase sales and grow. But when it starts to supersede everything else it can undermine communication and working as a team. It can be detrimental to the culture if it is not kept in balance. The exercises in the Build-A-Bike Team Building Program are a fun and effective way to show what it is like when this occurs. Fortunately, the energetic Rocket Fuel participants abandoned their competitive spirits and worked together to achieve the goals to have fun, build some bikes and learn a little about team building.

The activities culminated with the building of 14 bikes that were given to children at the Community Services of Nevada. In the heart of the Las Vegas strip, 14 happy boys and girls were the very grateful recipients. Even all the lights and the flash of the Vegas Strip couldn’t compare to the joy on the children’s faces when they received their bikes. It brought the meaning of giving and how much we can make a difference to someone else.


Author: Lisa Rezac, Date Published: April 12, 2012

Lisa Rezac was an instructor for The Leader's Institute ® from 2011-2013. For more details, you can find her on LinkedIn.

More Articles Like This... Case StudiesBuild-A-Bike ®
Tagged with:


Comments are closed.

Contact Us

(800) 872-7830



Contact Information


Corporate Office:
The Leader's Institute ®
1804 Owen Ct, Suite 120
Mansfield, TX 76063
Phone: (214) 989-4131

Site Map | Privacy Policy | © 2016 The Leaders Institute - All Rights Reserved